Two stories posted over the last 24 hours have been alarming and reminds us as marketers that a) we need to watch what we say and b) we need to be careful what we claim.
A friend of mine once said that if you spend the money to market something well, you can sell just about anything. Sure, marketing support for any brand will help, but we have to remember to be honest about what we're saying too (and, not to forget people mightactually read what we put out there!).
The first is a post by Peter Shankman on his blog about a Ketchum (NY) vice president who was traveling to a client meeting and posted a tweet about remarks he made about Memphis (they weren't very nice). Apparently folks at FedEx read the tweet and found it offensive and wrote to the account person as well as the higher ups. Ouch. Read the post here: http://shankman.com/be-careful-what-you-post/trackback/
The second is a major story about a major brand - Coca Cola. According to Media Daily News (Jan 16), the Center for Science in the Public Interest has served Coca-Cola with a class-action lawsuit, charging the Atlanta beverage giant with deceptive and unsubstantiated claims on its Vitaminwater beverages. David Schardt, a senior nutritionist at CSPI, remarked, "The idea that you can improve immunity by drinking a vitamin water beverage is nonsense. The idea that B vitamins provide extra energy is bunk. It's like saying that since cars run on gasoline, if you give them more gasoline they will go faster."
As you might suspect, Coca Cola's spokesperson called the charges ludicrous.
Read the full article at: http://www.mediapost.com/publications/?fa=Articles.san&s=98473&Nid=51273&p=988455.
Happy Friday, everyone - and for those of us in the Midwest, stay warm!!
-Megy Karydes
Karydes Consulting
www.KarydesConsulting.com
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