Mayu (www.ShopMayu.com) will make its debut television appearance this Saturday, January 24, during the 8:00 a.m. CST segment of CBS 2 News Chicago. Kevin Aeh, The Get Editor of TimeOut Chicago, will be speaking about winter fashion accessories and will be covering some Mayu pieces during the segment! We're thrilled and can't wait to see what he chose to feature on the air.
So please tune in and see our fair trade and eco-fashion accessories on the telly Saturday morning! For those in the Chicagoland area, that's Channel 2 News, 8:00 a.m. CST segment.
Thanks for watching!
-Megy Karydes
Karydes Consulting
www.KarydesConsulting.com
Thursday, January 22, 2009
www.World-Shoppe.com Featured in FitYoga
http://www.world-shoppe.com/ makes another appearance in the new year in FitYoga's February 2009 issue!
The eco-messenger bag (in read) is featured in the "Stay in Shape" feature of "products to go". I love this magazine - so full of great info and beautiful photos. Now if only I can maintain some of those poses for longer than 4 seconds...
-Megy Karydes
Karydes Consulting
Friday, January 16, 2009
Marketing - Beware what your say or claim
Two stories posted over the last 24 hours have been alarming and reminds us as marketers that a) we need to watch what we say and b) we need to be careful what we claim.
A friend of mine once said that if you spend the money to market something well, you can sell just about anything. Sure, marketing support for any brand will help, but we have to remember to be honest about what we're saying too (and, not to forget people mightactually read what we put out there!).
The first is a post by Peter Shankman on his blog about a Ketchum (NY) vice president who was traveling to a client meeting and posted a tweet about remarks he made about Memphis (they weren't very nice). Apparently folks at FedEx read the tweet and found it offensive and wrote to the account person as well as the higher ups. Ouch. Read the post here: http://shankman.com/be-careful-what-you-post/trackback/
The second is a major story about a major brand - Coca Cola. According to Media Daily News (Jan 16), the Center for Science in the Public Interest has served Coca-Cola with a class-action lawsuit, charging the Atlanta beverage giant with deceptive and unsubstantiated claims on its Vitaminwater beverages. David Schardt, a senior nutritionist at CSPI, remarked, "The idea that you can improve immunity by drinking a vitamin water beverage is nonsense. The idea that B vitamins provide extra energy is bunk. It's like saying that since cars run on gasoline, if you give them more gasoline they will go faster."
As you might suspect, Coca Cola's spokesperson called the charges ludicrous.
Read the full article at: http://www.mediapost.com/publications/?fa=Articles.san&s=98473&Nid=51273&p=988455.
Happy Friday, everyone - and for those of us in the Midwest, stay warm!!
-Megy Karydes
Karydes Consulting
www.KarydesConsulting.com
A friend of mine once said that if you spend the money to market something well, you can sell just about anything. Sure, marketing support for any brand will help, but we have to remember to be honest about what we're saying too (and, not to forget people mightactually read what we put out there!).
The first is a post by Peter Shankman on his blog about a Ketchum (NY) vice president who was traveling to a client meeting and posted a tweet about remarks he made about Memphis (they weren't very nice). Apparently folks at FedEx read the tweet and found it offensive and wrote to the account person as well as the higher ups. Ouch. Read the post here: http://shankman.com/be-careful-what-you-post/trackback/
The second is a major story about a major brand - Coca Cola. According to Media Daily News (Jan 16), the Center for Science in the Public Interest has served Coca-Cola with a class-action lawsuit, charging the Atlanta beverage giant with deceptive and unsubstantiated claims on its Vitaminwater beverages. David Schardt, a senior nutritionist at CSPI, remarked, "The idea that you can improve immunity by drinking a vitamin water beverage is nonsense. The idea that B vitamins provide extra energy is bunk. It's like saying that since cars run on gasoline, if you give them more gasoline they will go faster."
As you might suspect, Coca Cola's spokesperson called the charges ludicrous.
Read the full article at: http://www.mediapost.com/publications/?fa=Articles.san&s=98473&Nid=51273&p=988455.
Happy Friday, everyone - and for those of us in the Midwest, stay warm!!
-Megy Karydes
Karydes Consulting
www.KarydesConsulting.com
Monday, January 5, 2009
Amber's Organizing - in the news!
Amber's Organizing (www.AmbersOrganizing.com) was quoted today in an Associated Press article by Megan Scott on ways in whcih we can get organized this year (a popular new year's resolution!). Check out the article and some great tips from not only Amber Kostelny-Cussen, a Chicago-based professional organizer, but other professional organizers, too! http://wtop.com/?nid=773&pid=0&sid=1565126&page=1
By the way, did you know January is known as Get Organized Month (GO)? Amber and two colleagues will be giving presentations this month at various Chicagoland locations on how you, too, can become organized in both your personal and professional life! Check out www.AmbersOrganizing.com for more info and to register if you're interested! It'll be some of the best time you'll spend to help you get organized!
Until next time,
-Megy Karydes
Karydes Consulting
www.KarydesConsulting.com
By the way, did you know January is known as Get Organized Month (GO)? Amber and two colleagues will be giving presentations this month at various Chicagoland locations on how you, too, can become organized in both your personal and professional life! Check out www.AmbersOrganizing.com for more info and to register if you're interested! It'll be some of the best time you'll spend to help you get organized!
Until next time,
-Megy Karydes
Karydes Consulting
www.KarydesConsulting.com
Friday, January 2, 2009
Is Fair Trade Fair to American Artists?
I recently wrote a feature story on fair trade and American artists for The Crafts Report, a monthly magazine geared toward North American (actually American and Canadian mostly) artists. The piece discusses whether artisans in developing countries producing handmade work that is fairly traded is affecting sales for North American artists. The results were optimistic and I was pleasantly surprised to hear that many North American artists embraced their neighbor's work for what it is - handmade art, regardless of origin.I've added the article here for your reading pleasure. I hope you enjoy it as much as I enjoyed researching and writing the piece!
-Megy Karydes
Karydes Consulting
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