There are so many companies, retailers, manufactuers, etc. getting into the "green" movement. I'll be covering greenwashing in a later post because that's a separate subject, but for those retailers interested in dipping their toes into the eco-friendly movement, even if they aren't "green" retailers, can take a page from a new magazine called Green Retailer.While this magazine is really geared to assist those retailers who are eco-friendly, there is no reason any retailer, gift or otherwise, would not benefit from reading this magazine. It's well-written, the photographs are great, and you'll get a nugget or two to help your business.
I was lucky enough to be asked to photograph some eco-friendly visual merchandise displays for this inaugural issue - here's the link to see the entire magazine: http://digital.giftshopmag.com/specialtyretail/9/. My photos are on page 42 and you can see a sample of the page on this post.
Supporting and purchasing eco-friendly and fair trade products are one option - but don't forget there are so many other ways you can do your part to help the environment!
Until next time,
-Megy Karydes
Karydes Consulting
http://www.karydesconsulting.com/
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